Gods need to be understood. It's easy to dismiss them for what they appear to be - cold, capricious, vain, insensitive. Consider Abraham and how he is led west and then east, blessed and cursed, in a rather whimsical manner. Consider Poseidon chasing Odysseus around the seas. Or Lord Shiva's inordinate wrath and vengeance. One might contend that this is a clear case of misuse of authority; a wanton and almost sadistic subjugation of the weak by the strong.
Have you considered how much time they have on their hands? It is an eternity that they have to pass. They have tried sleeping through it, and I am sure there might be some wise Gods who lie asleep, having realized inaction is just as useful or useless as action. May be we haven't heard of them as they have been sleeping all along. Or they stay awake and conscious. Now that's a struggle - to stay occupied for an eternity. A God may spend his time chatting with other Gods, or in some form of entertainment, but even that can get repetitious, considering eternity is a long time. That is probably why they created the universe in the first place. As the bible suggests God created the universe in 6 days, and on the 7th day he rested. But surely on the 8th day, he was left with a choice. Should he rest some more or do something else?
Consider the consequences of either. Sitting by and watching could mean people doing what they pleased and we all know that means people killing themselves. Lifting a finger and interfering, could also leave people in a rather helpless state. They would realize that God would act, they would grow to fear God. And then of course they would try to appease God, by offering prayer or sacrifice. That would result in notions of duty, religion and right or wrong. Which would result in law and order, and of course depending on the interpretation of God's judgment, it could mean man acting on his behalf and dealing with the non-conformists.
Having observed the consequences of action and inaction, any God could easily work out that there is no difference in either approach. Besides even if a man suffered for a while or for years or if he lived his days happily, whatever be his circumstance, he would eventually die. In the course of an eternity, what difference does it make to anything. As a God, his primary concern would be to stay occupied and interested during his waking hours. Why would you blame Him for being insensitive or uncaring? It is not His fault - it is the curse of immortality.